Profile of K-BACH Listeners
Public radio is a listener supported media service which provides news, information and cultural programming.
K-BACH 89.5 provides classical music with friendly, educational commentary and information on the local arts community.
Profile of K-BACH listeners
168,000 weekly listeners*
*Arbitron, Spring 2013
Public radio listeners are decision makers
61% are college graduates
79% are professionals and executives
65% have a household income exceeding $100,000
NPR Profile, 2013
Public radio listeners are committed, community minded people who look for balanced, factual information
95% of public radio listeners have taken direct action as a result of sponsorship, acting on their preference to do business with partners of their station.
80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.
75% of listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.
58% of public radio listeners believe companies that support public radio are more credible than those that advertise on commercial radio.
Jacobs Media, 2007
2013 National Public Radio profile
The 2013 National Public Radio profile describes public radio listeners as extraordinarity active and community minded. They are driven to learn more, to travel more, to become more involved in their communities, and to do more to influence the world around them. They are also very well educated and tend to earn higher incomes than the general population.
Where does funding for public radio come from?
In fiscal year 2012-2013 K-BACH received revenue from the following sources: